Arete - Windswept
Arete - Windswept
On a windswept field adorned with futuristic wind turbines and tall grass stems, Arete’s Spring/Summer Collection is breathtakingly captured in a short film that exquisitely blends fashion, art, dance, and music. The duality of the collection, along with the inherent spirit of the Arete woman, is beautifully expressed through the juxtaposition of organic and structural forms.
On a windswept field adorned with futuristic wind turbines and tall grass stems, Arete’s Spring/Summer Collection is breathtakingly captured in a short film that exquisitely blends fashion, art, dance, and music. The duality of the collection, along with the inherent spirit of the Arete woman, is beautifully expressed through the juxtaposition of organic and structural forms.
Lululemon - The SweatLife
Lululemon - The SweatLife
Lululemon approached me to create a film that captures how their brand ambassadors embody the lifestyle and values the brand seeks to inspire in others. The film highlights how every aspect of their lives is driven by purpose and fueled by passion, reflecting the core essence of Lululemon’s philosophy.
Lululemon approached me to create a film that captures how their brand ambassadors embody the lifestyle and values the brand seeks to inspire in others. The film highlights how every aspect of their lives is driven by purpose and fueled by passion, reflecting the core essence of Lululemon’s philosophy.
Oravida X ShangXia
Oravida X ShangXia
New Zealand water brand Oravida recently collaborated with Shangxia, a luxury brand under the Hermès group. I sought to illustrate this partnership by crafting a narrative that follows a customer’s journey, seamlessly transitioning from the store into the serene world of Oravida’s brand center and back again. She is left feeling renewed and rejuvenated.
New Zealand water brand Oravida recently collaborated with Shangxia, a luxury brand under the Hermès group. I sought to illustrate this partnership by crafting a narrative that follows a customer’s journey, seamlessly transitioning from the store into the serene world of Oravida’s brand center and back again. She is left feeling renewed and rejuvenated.
Outisan
Outisan
Outisan approached us to create a Kickstarter video for their groundbreaking new e-wagon—the first of its kind, capable of features unmatched by any other wagon on the market. The challenge was to film in Shanghai while ensuring the video resonated with the North American audience where the product was being launched. Careful planning and extra time spent scouting the perfect locations were key to successfully bridging this cultural and market gap, delivering a compelling visual story.
Outisan approached us to create a Kickstarter video for their groundbreaking new e-wagon—the first of its kind, capable of features unmatched by any other wagon on the market. The challenge was to film in Shanghai while ensuring the video resonated with the North American audience where the product was being launched. Careful planning and extra time spent scouting the perfect locations were key to successfully bridging this cultural and market gap, delivering a compelling visual story.
Neobio - The Kitchen
Neobio - The Kitchen
NeoBio, a leading operator of children’s play centers across China, enlisted our help to create a film showcasing their commitment to sourcing the finest organic ingredients and caring for children as deeply as their parents do. To bring this vision to life, I incorporated seamless transitions between the real world and the imaginative play world, infusing the film with a sense of fun and wonder. The result was a heartfelt and engaging video that resonated deeply with audiences, becoming NeoBio’s most popular video to date.
NeoBio, a leading operator of children’s play centers across China, enlisted our help to create a film showcasing their commitment to sourcing the finest organic ingredients and caring for children as deeply as their parents do. To bring this vision to life, I incorporated seamless transitions between the real world and the imaginative play world, infusing the film with a sense of fun and wonder. The result was a heartfelt and engaging video that resonated deeply with audiences, becoming NeoBio’s most popular video to date.
Decathlon - Bringing passion back to life
Decathlon - Bringing passion back to life
Decathlon, one of the world’s largest sporting equipment retailers, approached us to tell the story of their trusted bicycle repair technicians. The goal was to highlight how the brand encourages customers to repair rather than replace their bikes, promoting a sustainable approach to cycling. By shifting perceptions of old and used items, Decathlon demonstrates how they can help you preserve and continue enjoying a bike you love, reducing waste and fostering a more eco-conscious mindset.
Decathlon, one of the world’s largest sporting equipment retailers, approached us to tell the story of their trusted bicycle repair technicians. The goal was to highlight how the brand encourages customers to repair rather than replace their bikes, promoting a sustainable approach to cycling. By shifting perceptions of old and used items, Decathlon demonstrates how they can help you preserve and continue enjoying a bike you love, reducing waste and fostering a more eco-conscious mindset.
Arete - Midnight Bloom
Arete - Midnight Bloom
Midnight Bloom marks our second collaboration with the fashion brand Arete. Inspired by the collection’s designs and its evocative title, I envisioned an abstract desert oasis as the backdrop. A professional ballet dancer infused the film with graceful movement, bringing the clothing to life in a captivating display of art and fashion. The result was a visually stunning piece that earned recognition, being selected for multiple international fashion film festivals.
Midnight Bloom marks our second collaboration with the fashion brand Arete. Inspired by the collection’s designs and its evocative title, I envisioned an abstract desert oasis as the backdrop. A professional ballet dancer infused the film with graceful movement, bringing the clothing to life in a captivating display of art and fashion. The result was a visually stunning piece that earned recognition, being selected for multiple international fashion film festivals.
Bambu - A Business For Good
Bambu - A Business For Good
We’ve had the privilege of working with Bambu for over 15 years, and they exemplify what every company should strive to be. Their unwavering commitment to creating products that are not only environmentally friendly during use but also leave no harm behind at the end of their lifecycle is truly inspiring. Now, it was time to bring their story to life and share their remarkable journey with the world.
We’ve had the privilege of working with Bambu for over 15 years, and they exemplify what every company should strive to be. Their unwavering commitment to creating products that are not only environmentally friendly during use but also leave no harm behind at the end of their lifecycle is truly inspiring. Now, it was time to bring their story to life and share their remarkable journey with the world.
Woods Bagot - Landmark
Woods Bagot - Landmark
Woods Bagot, a globally renowned architectural firm, specializes in designing innovative retail spaces centered around the people who use them. We set out to create a film that highlighted their visionary project in Chongqing, showcasing how the design drew inspiration from the city’s unique character. The film emphasized the seamless integration of indoor and outdoor retail and dining spaces, while also celebrating the creation of a community hub—a space where locals could gather, connect, and enjoy, free from the pressure to spend money.
Woods Bagot, a globally renowned architectural firm, specializes in designing innovative retail spaces centered around the people who use them. We set out to create a film that highlighted their visionary project in Chongqing, showcasing how the design drew inspiration from the city’s unique character. The film emphasized the seamless integration of indoor and outdoor retail and dining spaces, while also celebrating the creation of a community hub—a space where locals could gather, connect, and enjoy, free from the pressure to spend money.
Neobio - BE1ST
Neobio - BE1ST
Longtime client NeoBio unveiled a massive, sports-focused space in Beijing designed specifically for older kids—one of the largest of its kind. To seamlessly transition between the various areas, I introduced a family of hip-hop dancers who not only engaged with the games but also danced their way through the spaces. This approach added energy and playfulness, making the film both dynamic and enjoyable to watch
Longtime client NeoBio unveiled a massive, sports-focused space in Beijing designed specifically for older kids—one of the largest of its kind. To seamlessly transition between the various areas, I introduced a family of hip-hop dancers who not only engaged with the games but also danced their way through the spaces. This approach added energy and playfulness, making the film both dynamic and enjoyable to watch
Lululemon - Everything Is Possible
Lululemon - Everything Is Possible
Lululemon hosted one of its largest outdoor events, spanning three major cities in China and attracting over 2,000 participants. For this film, I coordinated crews in both Beijing and Chengdu while capturing the core footage in Shanghai. Our goal was to tell the story from the perspective of an attendee, showcasing how the event fostered a sense of connection and brought people together as a vibrant, supportive community.
Lululemon hosted one of its largest outdoor events, spanning three major cities in China and attracting over 2,000 participants. For this film, I coordinated crews in both Beijing and Chengdu while capturing the core footage in Shanghai. Our goal was to tell the story from the perspective of an attendee, showcasing how the event fostered a sense of connection and brought people together as a vibrant, supportive community.
The Clinic - Laruga
The Clinic - Laruga
The Clinic, a premium medical and wellness center, hosted renowned yoga practitioner Laruga for an exclusive event. We had the rare privilege of filming at the Shanghai Powerhouse Museum before it opened to the public, allowing us to capture Laruga gracefully moving through the space. With stunning Chinese artwork as the backdrop, the film beautifully merged art, movement, and mindfulness in a truly unique setting.
The Clinic, a premium medical and wellness center, hosted renowned yoga practitioner Laruga for an exclusive event. We had the rare privilege of filming at the Shanghai Powerhouse Museum before it opened to the public, allowing us to capture Laruga gracefully moving through the space. With stunning Chinese artwork as the backdrop, the film beautifully merged art, movement, and mindfulness in a truly unique setting.